Welcome to United Way of Berks County! Whether you are a new Loaned Campaign Specialist (LCS) or a veteran, you are about to have the experience of a lifetime. This page contains important information, as well as videos from veteran LCSs, to help you understand what to expect. We strongly encourage you to explore all of the information on this page.
The 2026 United Way Campaign is led by Brad and Tanya Stephenson. Brad and Tanya have been working on the campaign since the early part of this year, securing commitments for our challenge match, meeting with corporate leaders and recruiting volunteers for the Campaign Cabinet. Throughout the Campaign, the co-chairs will support you with their enthusiasm, celebrate your successes and help you navigate your campaign-related challenges.
A Message from the LCS Co-Chairs,
Brad and Barbara Hall
Brad and Barbara Hall are long-time United Way volunteers who have been involved in every aspect of our organization. They have served as board members, committee and cabinet chairs, supporters and campaign co-chairs. They are excited to continue their involvement in the annual campaign by serving as LCS Co-Chairs. Their role is to recruit Loaned Campaign Specialists like you from local companies, and they’re looking forward to seeing you at the LCS Welcome Reception in August.
The LCS Welcome Reception
We’re looking forward to seeing you at the LCS Welcome Reception on August 19, 4:30 – 7:00 p.m., at the home of Brad and Barbara Hall, located at 1906 Sturbridge Drive, Wyomissing, PA 19610. (Google Maps | Waze)
Forms and Information
You will receive an email from “Sophia Feingold via DocuSign” with a link to a variety of documents you must complete and sign electronically before LCS training begins. Please be on the lookout for this email and complete the requested forms.
Directions to United Way and Parking
United Way is located at 25 N. 2nd Street, Suite 101, Reading, PA 19601 (Google | Waze). We are located in the lower level of the Albert Boscov parking garage. Enter the garage from Thorn Street, between Court and Washington Streets. After you’ve parked, use the elevator/stairwell in the 2nd and Washington corner of the garage. We are on the ground floor. As you exit the elevator or reach the bottom of the stairs, look to your left, where you will see a glass door. Enter our office through that door.
The garage is gateless, so we will be covering your parking in advance. You will provide us with the license plate number of any cars you drive as part of the onboarding process. As such, please be sure to complete onboarding forms promptly to allow ample time for us to work with the RPA to compensate your parking.
Important Dates
LCS Welcome Reception – August 19, 4:30 p.m. hosted by Brad and Barbara Hall
LCS Training Begins – August 31 at United Way
Campaign Kickoff and Day of Caring – September 16, 7:30 a.m. at FirstEnergy Stadium
Leaders United Celebration (optional) – October 21, 5:30 – 7:30 p.m. at the DoubleTree Hotel
LCS Mid-Campaign Celebration – TBD
United Way Victory Rehearsal and Event – November 18, 3:30 – 8:00 p.m. at the DoubleTree Hotel
LCS Farewell Celebration – November 19 at United Way
Dress Code
United Way is business casual. We will provide more information on the dress code during LCS training.
LCS Job Description
JOB TITLE: Loaned Campaign Specialist (LCS)
REPORTS TO: United Way Staff
SUMMARY OF POSITION:
A Loaned Campaign Specialist is an individual who is appointed by his or her employer to staff the annual United Way campaign in the community at large from late August to mid-November, with primary responsibility concentrated in managing effective employee campaigns within Berks County organizations.
LOANED CAMPAIGN SPECIALIST RESPONSIBILITIES:
- To gain a working knowledge of United Way and how meeting community needs is accomplished through a variety of partnerships and special initiatives.
- To learn more about the agency partners and the programs they deliver to help improve lives, strengthen neighborhoods and bring about lasting change.
- To contact and work primarily with the employee campaign coordinator and/or campaign committee members to help them plan, organize, and conduct an effective campaign among their employee groups. (Including providing them with all the necessary campaign materials.)
- To work on a team with fellow LCSs, with staff/veteran LCS support, to manage the entire solicitation (initial contact through collection of pledges) for a group of assigned accounts. LCS Team will work to establish goals and strategies for assigned accounts. LCSs will determine account assignments and will work independently, or in teams, to implement the strategies to reach determined goals.
- To strive for an informational program within each organization for the purpose of educating the employees about United Way and its impact in the community.
- To assume responsibility for achieving an assigned dollar goal, established by the structure chairs and United Way staff.
- To maintain records on the assigned accounts.
- To provide an evaluation with recommendations for future campaigns for each account.
- To attend a series of one-on-one meetings with United Way staff for the purpose of reporting campaign progress.
- To attend all related campaign meetings/functions.